Hi! I’m Jess.
I’ve worked in B2B growth marketing for 15 years.
I’ve worked for large tech companies like Pinterest and Salesforce.
I’ve worked for myself and consulted with companies like Bumble, Talkwalker and Khoros.
I am on a mission to help 1 Million folks build belonging.
I’m excited to share my leadership, entrepreneurial approach and creative with you. I love leading high performance teams and projects with compassion, empathy and kindness. I’ve found this is the way forward to build high trust and high producing teams.
I love on an english bulldog named Luigi, travel around to National Parks and love theater.
Learn More About Jess
Learn More About Jess
Career Accomplishments I am Most Proud of:
* Grew community of 200 to over 10,000 in 12 months
* Spearheaded the development and execution of Hybrid, Multi-Channel Experiences and Tradeshows resulting in a 30% boost in lead generation and a 20% improvement in customer satisfaction.
* Led all visioning and partnership planning and production for global events, user conferences, tradeshows, panel discussions, webinars and marketing campaigns.
* Led Over 50+ Experiential Marketing Campaigns with a focus on B2B and B2C audiences, driving a 25% increase in engagement and a 15% increase in customer retention.
* Established processes across marketing, sales and events departments, enacting changes across teams to drive strong partnerships and alignment.
* Defined standards/policies for the usage of marketing technology, developing SOPs, trainings, and documentation for 7 marketing technology platforms.
*Worked closely with demand generation teams to test and iterate content for landing page optimization for lead generation and increase in 15% conversion.
*Implemented the management of RFP process for virtual event platform vendors which included budget, schedule, milestones and market fit.
Companies I’ve Worked For:
Salesforce
Khoros
Whole Healthcare
UNC-Chapel Hill
Bumble
Slack
Tableau
Consulting Area of Expertise
1. Operational Excellence/Leadership
2. Communications (Comms) [Internal & External]
3. Data & Analytics
4. Content Strategy & Community Building
5. Experiential Events & Marketing
6. Sales Development
event management & event marketing
Spearheaded the development and execution of Hybrid, Multi-Channel Experiences at Pinterest resulting in a 30% boost in lead generation and a 20% improvement in customer satisfaction.
organizational process
Established processes across marketing, sales and events departments, enacting changes across teams to drive strong partnerships and alignment.
