Operational Excellence & Leadership
- Develop standardized, robust, secure, efficient, accessible, sustainable, and scalable ways of operating within marketing and communications platforms.
- Prioritize team tasks, run an agile process aligned with business priorities, and coordinate with other teams for delivering max capabilities.
- Strengthen delivery systems in a complex environment and ensure well-documented processes to avoid reliance on tribal knowledge.
- Identify and address issues promptly by coordinating fixes across teams, assessing impact, and communicating effectively with stakeholders.

Communications (Comms)
- Orchestrate strategic communications to achieve audience acquisition goals through concise, effective messaging across various channels.
- Strategize proper messaging and channel distribution.
- Work alongside c-suite execs and founders to communicate with internal and external stakeholders.

Data & Analytics
- Define, track, and meet/exceed operational and business impact metrics, providing insights for improvement.

Content Strategy
- Develop an annual marketing editorial plan linked to yearly deliverables.
- Conduct creative reviews, ensure consistent tone/brand across content, and analyze performance for better messaging impact.
- Enable quick and scalable content localization in line with global expansion, explore AI for streamlining content creation processes.

Experiential Marketing
- Develop a robust portfolio of in-person, hybrid, interactive experiences that foster trust, build relationships, and create community.
- Manage the development, design, and execution of themes, targeting/promotion plans, content/speakers, customer experience, and creative elements across teams.

Sales Development

- Development & review of the Buyer's Journey

-Development of Account Based Marketing and Sales Enablement programs

- Optimization of awareness-stage content focusing on educating prospects, while decision-stage content might emphasize product features and benefits.

- Development of valuable content and addressing buyer needs at each stage of the funnel, to increase converting leads into customers.